The Client

Established by Sam Sayer in 2012, DeType is one of Northamptonshire’s leading brand, web and digital marketing agencies, with a large client base spanning the UK. Offering a highly personalised, approach they help bring their clients vison to life by creating digital solutions that inspire and delight target audiences.

The Project

Having worked with DeType on a variety of projects, including a tone of voice strategy and to promote the company’s 10th anniversary celebrations in the media, we have seen first-hand how dedicated, determined and hardworking Sam is for his clients and the local community. We suggested he should consider entering an appropriate awards programme to further increase credibility and exposure.

The Solution

Following a discovery session with our team, we agreed we would write his entry for Businessman of the Year at the Northamptonshire Business Excellence Awards.

This type of award can be difficult as it solely focuses on individuals and their achievements – as a humble character, Sam found it hard to provide all the information.

We instead decided to interview a variety of colleagues, friends and customers to provide an insight into Sam, his work and charity involvement. This was by far the best approach.

With everyone speaking so highly of Sam and providing us with wonderful material, we drafted the 2,000 word application, gathered supporting evidence and submitted on behalf of Sam ahead of the deadline.

The Outcome – Finalist!

We were absolutely thrilled to find out the judges had selected Sam as one of the finalists for the Businessman of the Year award and can’t wait to see if he wins at the official ceremony in November!

Sam Sayer, Creative Director of DeType Ltd said:

“We’ve worked on quite a few projects with Goldings Communications, both for ourselves and in turn, many of our clients. They quickly understood ‘us’ as a business as well as our personal nuances – and gave me in particular the confidence to shout more about the business and myself.

The work they’ve done with us – and I stress with us as they worked so closely with us – has transformed how we communicate and given us a robust platform for continued growth. Thanks so much Laura, Kim and the team!”

Interested in finding out what we can do for you? Get in touch to find the right Awards strategy for you.

Published On: September 22nd, 2023 / Categories: Blog, Case Study /

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