Blog
How-to guides, top PR tips, case studies, and all about our journey as a PR team…
The power of stories: How to use Instagram and Facebook stories to your advantage
Social media is now a vital tool for businesses to connect with their audience, build brand awareness, and drive engagement
How to identify your target audience
Identifying your target audience isn’t a one-time task—it’s an ongoing process. As market conditions change and your business grows, your audience may evolve
Building thought leadership: Establishing authority in your industry
Thought leadership activities have the potential to boost the standing of you and your business in your industry, delivering insightful, informative and compelling content to the very people you want to be talking to
Celebrating one year with Goldings Communications
One of the best aspects of working at Goldings is the clients and the relationships I get to build with them. I also enjoy the diverse industries I get to have a unique insight into each day, as we gather the stories and key messages from our clients
Stay ahead or catch up – the art of Proactive & Reactive PR
Just like any sector, the PR industry is always changing. And, when it comes to media relations specifically, at Goldings Communications we often talk about two main strategies to keep your brand shining
We’ve joined forces to launch digital PR service
We have teamed up with SEO and marketing experts Eighty Eight Digital to offer digital PR packages
Mastering the art of strategic storytelling
Standing out amidst the noise and information overload has become more challenging than ever. Whether you're a business, a thought leader, or an individual looking to make an impact, the art of strategic storytelling can be your secret weapon
Celebrating six months of glowing kindness at Goldings
The ethos of Goldings Communications, a specialist PR partner for “businesses, charities and not-for-profit organisations that come to us because they want to be better known for what they stand for and what they’re best at”, got my attention straight away
Pragmatiq – Raising awareness of award wins, company growth, charity partner & business collabs
Using a combination of targeted media outreach and planned press releases, we have achieved coverage in regional and national publications which has helped raise awareness of Pragmatiq about award wins, company growth, charity partner and partner collaborations
Celebrating my first year at Goldings
I’ve been lucky enough to have supported a wide range of clients spanning a variety of sectors, from education and coaching, to engineering, IT and renewable energy. The variety of work and the range of skills I get to utilise on a day-to-day basis is what keeps my role interesting
Lucienne Coaching – Targeted & comprehensive PR Strategy
Shortlisted for every award, Lucienne achieved well deserved recognition by winning Best Coach at the Best Businesswomen Awards and the award for Service Excellence at the National Business Women’s Awards
PR versus paid for advertising: What is right for you?
Depending on your business objectives each method can deliver the results you require. In an ideal world you would use a combination of both to communicate with your target audience
Mastering social media: tips to elevate your online presence
Social media isn't just a trend, it's a necessity for businesses aiming to thrive in the digital landscape. Ever wondered where people look for product or business information? More often than not, it's social media
Developing strong brand messaging – a step-by-step guide
To create messaging that resonates, you must also understand your ideal clients deeply. This goes beyond knowing your target audience; it's about understanding their traits, problems, and feelings
The art of a press release
Meaningful PR takes time, and you need to do your research, pitch well, and present an interesting and engaging story that resonates with the outlet and journalist you’re communicating with
George Davies Turf – 21st business birthday, strategy, media outreach, events, storytelling & awards…lots of awards!
George Davies Turf first contacted Goldings Communications in July 2022 as they were looking for a trusted PR partner that could support them in increasing their brand awareness amongst key target audiences and highlight and celebrate their successes and excellent customer service
The Lewis Foundation – Media coverage, promoting events, strategic storytelling and corporate partnerships
Raising awareness of the charity and the work it does is crucial to its long-term success in terms of support, donations and partnerships. The Lewis Foundation needed a public relations partner
DeType – A bespoke awards entry to increase credibility and exposure
How we supported Sam to the finals for the Businessman of the Year award with an appropriate awards programme
Celebrating my first year at Goldings
I really can’t believe it has been a year since I joined the fabulous Goldings team. Since then, I have worked on countless award applications, press releases, web copy, PR and marketing strategies and blogs
Top tips for entering awards
Goldings Communications team have written and applied for more than twenty awards on behalf of our clients and several hundred in our careers to date. With 90% of our entries reaching the finals
Cawleys – Planning, creation and delivery of their first report celebrating 75 years
Cawleys reached out to Goldings to help them plan, create and deliver their first report celebrating 75 years of investment in people and the planet
Gaining media coverage for your small business
Securing media coverage not only amplifies your message but also establishes you and your organisation as an authoritative voice within your industry
Stork Renovate Ltd – Research & copywriting for website content as part of rebrand strategy
How we supported a complete rebrand strategy by researching & providing content for the new website
Artificial Intelligence and its impact on PR
There is no escaping the news, discussion and debate as to how Artificial Intelligence (AI) will impact on PR and communications, and at Goldings we are continually monitoring the new technologies and assessing their potential impact on our industry and clients
J Sweeney Accountants – Reputation building through local awards programme
How we supported this accountancy practice to build their local reputation and awareness with an award submission
Celebrating two years of Goldings Communications
Goldings Communications has turned two and I still have to pinch myself when I think about how far we have come. When I founded the business in April 2021, I had no idea what a rollercoaster it would be
Yellowyoyo – Awards strategy and awards submission
How we supported a business, brand and marketing agency with their award research and writing
Educators Coaching Academy – PR & marketing strategy resulting in client wins
A full PR and Marketing Plan for a mental health coach training programme aimed at teachers
Mastering the art of strategic storytelling
Standing out amidst the noise and information overload has become more challenging than ever. Whether you're a business, a thought leader, or an individual looking to make an impact, the art of strategic storytelling can be your secret weapon
Celebrating six months of glowing kindness at Goldings
The ethos of Goldings Communications, a specialist PR partner for “businesses, charities and not-for-profit organisations that come to us because they want to be better known for what they stand for and what they’re best at”, got my attention straight away
Pragmatiq – Raising awareness of award wins, company growth, charity partner & business collabs
Using a combination of targeted media outreach and planned press releases, we have achieved coverage in regional and national publications which has helped raise awareness of Pragmatiq about award wins, company growth, charity partner and partner collaborations
Celebrating my first year at Goldings
I’ve been lucky enough to have supported a wide range of clients spanning a variety of sectors, from education and coaching, to engineering, IT and renewable energy. The variety of work and the range of skills I get to utilise on a day-to-day basis is what keeps my role interesting
Lucienne Coaching – Targeted & comprehensive PR Strategy
Shortlisted for every award, Lucienne achieved well deserved recognition by winning Best Coach at the Best Businesswomen Awards and the award for Service Excellence at the National Business Women’s Awards
PR versus paid for advertising: What is right for you?
Depending on your business objectives each method can deliver the results you require. In an ideal world you would use a combination of both to communicate with your target audience
Mastering social media: tips to elevate your online presence
Social media isn't just a trend, it's a necessity for businesses aiming to thrive in the digital landscape. Ever wondered where people look for product or business information? More often than not, it's social media
Developing strong brand messaging – a step-by-step guide
To create messaging that resonates, you must also understand your ideal clients deeply. This goes beyond knowing your target audience; it's about understanding their traits, problems, and feelings
The art of a press release
Meaningful PR takes time, and you need to do your research, pitch well, and present an interesting and engaging story that resonates with the outlet and journalist you’re communicating with