Blog

As AI reshapes the digital landscape, the PR industry stands at a turning point. This blog explores how artificial intelligence, purpose-driven communication and the demand for authenticity are redefining modern PR and why emotional intelligence, strategic thinking and trust have never been more important.

Integrating social and environmental impact into your PR strategy is more than a trend; it’s a shift toward meaningful, relationship-driven communication that resonates with today’s audiences

With a thoughtful approach, media relations can be a powerful tool for your business, helping you to tell your story while building credibility and engaging with new audiences

We live in a world where information spreads rapidly and public perception can shift overnight, making monitoring and evaluating PR activities more important than ever

Identifying your target audience isn’t a one-time task—it’s an ongoing process. As market conditions change and your business grows, your audience may evolve

Thought leadership activities have the potential to boost the standing of you and your business in your industry, delivering insightful, informative and compelling content to the very people you want to be talking to

One of the best aspects of working at Goldings is the clients and the relationships I get to build with them. I also enjoy the diverse industries I get to have a unique insight into each day, as we gather the stories and key messages from our clients

Just like any sector, the PR industry is always changing. And, when it comes to media relations specifically, at Goldings Communications we often talk about two main strategies to keep your brand shining

We have teamed up with SEO and marketing experts Eighty Eight Digital to offer digital PR packages

Standing out amidst the noise and information overload has become more challenging than ever. Whether you're a business, a thought leader, or an individual looking to make an impact, the art of strategic storytelling can be your secret weapon

The ethos of Goldings Communications, a specialist PR partner for “businesses, charities and not-for-profit organisations that come to us because they want to be better known for what they stand for and what they’re best at”, got my attention straight away

I’ve been lucky enough to have supported a wide range of clients spanning a variety of sectors, from education and coaching, to engineering, IT and renewable energy. The variety of work and the range of skills I get to utilise on a day-to-day basis is what keeps my role interesting

Depending on your business objectives each method can deliver the results you require. In an ideal world you would use a combination of both to communicate with your target audience

Social media isn't just a trend, it's a necessity for businesses aiming to thrive in the digital landscape. Ever wondered where people look for product or business information? More often than not, it's social media

To create messaging that resonates, you must also understand your ideal clients deeply. This goes beyond knowing your target audience; it's about understanding their traits, problems, and feelings

Meaningful PR takes time, and you need to do your research, pitch well, and present an interesting and engaging story that resonates with the outlet and journalist you’re communicating with

I really can’t believe it has been a year since I joined the fabulous Goldings team. Since then, I have worked on countless award applications, press releases, web copy, PR and marketing strategies and blogs

Goldings Communications team have written and applied for more than twenty awards on behalf of our clients and several hundred in our careers to date. With 90% of our entries reaching the finals

Securing media coverage not only amplifies your message but also establishes you and your organisation as an authoritative voice within your industry

There is no escaping the news, discussion and debate as to how Artificial Intelligence (AI) will impact on PR and communications, and at Goldings we are continually monitoring the new technologies and assessing their potential impact on our industry and clients

Goldings Communications has turned two and I still have to pinch myself when I think about how far we have come. When I founded the business in April 2021, I had no idea what a rollercoaster it would be

Thought leadership activities have the potential to boost the standing of you and your business in your industry, delivering insightful, informative and compelling content to the very people you want to be talking to

One of the best aspects of working at Goldings is the clients and the relationships I get to build with them. I also enjoy the diverse industries I get to have a unique insight into each day, as we gather the stories and key messages from our clients

Just like any sector, the PR industry is always changing. And, when it comes to media relations specifically, at Goldings Communications we often talk about two main strategies to keep your brand shining

We have teamed up with SEO and marketing experts Eighty Eight Digital to offer digital PR packages

Standing out amidst the noise and information overload has become more challenging than ever. Whether you're a business, a thought leader, or an individual looking to make an impact, the art of strategic storytelling can be your secret weapon

The ethos of Goldings Communications, a specialist PR partner for “businesses, charities and not-for-profit organisations that come to us because they want to be better known for what they stand for and what they’re best at”, got my attention straight away

I’ve been lucky enough to have supported a wide range of clients spanning a variety of sectors, from education and coaching, to engineering, IT and renewable energy. The variety of work and the range of skills I get to utilise on a day-to-day basis is what keeps my role interesting