The Client
Founded in 2017, Pragmatiq’s strong vision to provide tailored CRM and IT solutions combined with a client focused consultative approach has led to significant growth over the last five years, with their team of 27 now working with over 50 local and national clients.
Focused on exceptional customer service and pushing the boundaries of technology, Pragmatiq strive to improve their clients’ systems, processes and customer relationships, whilst increasing their productivity and enabling sustainable growth.
With ambitious growth planned for the next five years, Pragmatiq aim to utilise public relations activities to raise their profile within specific industries, and further build their reputation locally and nationally as an innovative, trusted IT partner and fantastic employer.
The Challenge
Pragmatiq had already built a strong reputation, but they were keen to build on this by utilising a targeted and comprehensive PR strategy which focused on these areas and objectives over a three month period:
- To raise awareness of Pragmatiq amongst charity/non-profit organisations
- To build further on Pragmatiq’s reputation locally – establishing them as the go to CRM partner in Buckinghamshire
The Solution
Working together, our Goldings Communications team created and implemented a targeted and actionable PR plan over three months.
Media – Using a combination of targeted media outreach and planned press releases, we have achieved coverage in the following regional and national publications which has helped raise awareness of Pragmatiq about award wins, company growth, charity partner and partner collaborations.
- MK Citizen
- MKFM
- Business MK
- Charities Management
- Yahoo News
The Outcome
Pragmatiq are now in a position to bring their PR in-house, using some of the foundations we have laid to help them continue to secure positive coverage.
“Over the course of our engagement with Goldings, we achieved some fantastic results, particularly in local press. It is clear that the team understand how to work with local journalists to get you featured, extracting information (even when you think there might not be anything to talk about!) and writing compelling stories.
“Kim and the team have been a pleasure to work with, understanding what Pragmatiq needed and working hard to support us. I would have no hesitancy in engaging them for future PR support if required.”
Jessica Compton, Marketing Manager, Pragmatiq
Want to raise your business profile or find a charity partner? Get in touch to see what we can do for you.
