The Client
Cawleys is one of the UKs leading independent recycling businesses, providing waste management services for thousands of organisations – from the smallest local company to the largest corporate estates.
Celebrating their 75th anniversary last year, the multiple award winning company has a history of innovation and is leading the way in pioneering technology to transform waste into active resources.
The Challenge
Cawleys reached out to Goldings to help them plan, create and deliver their first report celebrating 75 years of investment in people and the planet.
Starting with an in-depth discovery meeting it was agreed that Goldings would research, write and project manage the production of a brochure style ‘Good Things’ report, followed by a targeted PR campaign raising awareness of their fantastic work.
The Solution
The Goldings team first identified the brochure content would be structured around four key areas:
- Environmental – Highlighting Cawleys impact on their customers sustainability credentials and their own carbon reduction journey.
- Social Value – Exploring the wide variety of community groups and charity organisations Cawleys work with.
- Employees – Showcasing how they have invested in their staff, from mental health first aiders to their unique reward and recognition portal.
- Health and Safety – Demonstrating how they have created an award-winning safe environment for employees, customers and members of the public.
At this stage we also recommended a selection of trusted design agencies to create an innovative brochure design in line with Cawleys brand image and values.
Once the Cawleys team chose Luton based Treacle Factory as their designer we met with them to provide a full brief and discuss a plan for working together with agreed timescales.
The Goldings team spent a month researching, gathering and writing the brochure copy which included interviewing key staff, reading existing documents and talking to partners and the wide variety of charities, organisations, customers and community groups Cawleys work with.
At this stage we also identified and sourced a variety of images to accompany the copy whilst Cawleys organised a photoshoot with the brilliant James Warren of Made in Blue to provide the additional imagery required.
The copy and images was then sent to the Treacle Factory for them to work their magic and create a selection of design options for Cawleys to choose from. With the design agreed we continued to manage the project through each stage including proof reading, approval, and print.
As part of the project we also created tailored press releases for each of the areas Cawleys operate as well as relevant trade media – timing the issue of these with the internal and external report launch.
The Outcome
We absolutely loved working with Cawleys on this project and helping them showcase all the amazing and worthwhile activities they focus on as a company – you can view the finished brochure here.
We now work with Cawleys on a retained basis providing ongoing marketing and PR support – telling their story through blogs, case studies, targeted press releases and digital content.
Anna Cawley, Strategy and Communications Director, Cawleys said:
“Thank you to the Goldings team you really made my vision come to life! We are delighted with the positive responses we have had from our stakeholders and the media since publishing – the
brochure perfectly showcases the positive contribution we have made as a business to the communities in which we work, our clients’ businesses, our staff and the wonderful charities and community groups we support.”
Want to raise your profile or celebrate a business milestone? Get in touch to find out how we can help find the right strategy for you.
